Starfish

Starfish is a New Zealand designer women’s fashion label, founded by Wellingtonian Laurie Foon in 1993. All Starfish clothes are made in New Zealand, often using sustainable fabrics such as merino, tencel (made from the natural cellulose that is found in wood pulp), recycled fibres, silk, hemp, bamboo, and organic cotton. Where they can, they also use recycled buttons and buckles. They use paper bags with vegetable-based dye and chlorine-free tissue, and they recycle all card, plastic, and paper products, as well as asking customers to return clothes hangers and garment bags. Starfish works to reduce their carbon emissions by using an energy-efficient power supplier.

In 2007, Starfish became the first fashion label to win a New Zealand Sustainable Business award, winning the Emerging Sustainable Business Leaders (SME) category. Starfish constantly looks for new opportunities to source sustainable services and products like fabrics, textile treatments, consumables, and printing.

Starfish stores are located in Wellington and Christchurch (see www.starfish.co.nz for stockists). As well as the Starfish label, the stores also stock clothes and accessories by several other ethical, sustainable brands. The website The Thread Loop, www.thethreadloop.com, sells a range of Starfish clothing.