Favourite fashion purchases of 2010

I know that a big part of sustainability is focusing on consuming less, and therefore buying less, so talking about loads of things I’ve bought does seem somewhat odd, considering my worldview...However, the purpose of this blog is share with the world my findings on what options there are for eco, ethical clothing, so that when people do purchase clothing, they can make more informed choices.

I bought quite a lot of really great clothes (ok, too many) this year, but to narrow it down to my ten favourite purchases:

- Veja Fair Trade beige/chocolate organic cotton and natural latex Taua sneakers $99 (bought for half price) from Starfish (Wellington store, see www.starfish.co.nz for store addresses) I got these during Fair Trade fortnight in May. They are super comfy, and great to wear when I go to the gym and my dance classes. They also look very cool teamed with skinny jeans.

- Skinny Nelson organic cotton hooded cardigan $70 – I got this half price at Fusion in Wellington in June, and I wear it so much. It’s unisex, and kinda baggy – looks good with skinny jeans.

- Freeset Fair Trade Organic cotton brown duck t-shirt $40 from www.choosecrueltyfree.org.nz – This is really cute and comfy, and I like that the proceeds not only go towards supporting the women who work for Freeset (ex-prostitutes in Kolkata, India), but also towards the work of SAFE, an animal rights organisation.

- People Tree Fair Trade organic cotton tunic $30 – I got this on Trade Me. People Tree is a UK label. It is great to layer over t-shirts, or wear as a sleeveless top.

- Hug Fair Trade Organic cotton slim leg jeans $74.25 from www.micahclothing.co.nz (currently on sale, I also got mine on sale for $70) I got these when Micah Clothing was doing a roadshow. I previously had said (not on this blog, but to various friends, family members, and anyone else who would listen) that I would never ever ever wear skinny jeans, but changed my mind when I found these. They’re not super skinny, they’re more somewhere between straight and skinny, and are quite flattering on me.

- Hug Fair Trade organic cotton blueberry drape front cardigan $45 (currently on sale from $60, I got mine for $40 at the Micah roadshow) from www.micahclothing.co.nz – I tie this in front, it’s very cute and flattering. Great to wear over a plain t-shirt.

- Thrive NZ made black merino cardigan $48 - I got this when Thrive had a discount outlet store on Lambton Quay. It was a sample or something for the 2011 winter collection, and it’s awesome, I wear it so much.

- Untouched World NZ made black puna wool pants $95 (heavily discounted, original price was $295) – I got these when Untouched World had a discount outlet store on Lambton Quay for a few weeks. They are a really nice pair of pants.

- Descendant NZ made organic cotton black scissor skinny jeans $134 from Starfish – I got these half price at the Wellington Starfish store. I used to think black skinny jeans were only for emos, but now I’m convinced they’re a wardrobe staple. Well, they are for me anyway. They don’t have to be for you necessarily. These are great for teaming with a slightly baggy t-shirt and some ballet flats or sneakers.

- Terra Plana black Ginger vegetable-tanned leather pumps, ethically made in China, $235 from Starfish. These are great shoes for the office. The heels are not too high, so that minimises the risk of falling over, although I still have fallen down some stairs a couple of times when wearing them. However, I won’t blame the shoes.

Formal spring outfit

Ok, so spring is almost over...let this cute outfit take you into the warmer weather!

Kowtow Fair Trade organic cotton charcoal Whether dress $145 from www.kowtow.co.nz

Hug Fair Trade organic cotton black drape front cardigan $60 from

www.micahclothing.co.nz

Terra Plana black vegetable-tanned leather Ginger shoes $235 (ethically made in China), from Starfish stores (Wellington, Auckland and Christchurch, see www.starfish.co.nz for addresses)

Nancybird Australian made vegetable-tanned leather smoke festival bag $237 from www.atamira.co.nz

Pele Accessories sea shell pendant necklace, handmade in Samoa $37 from www.pelebags.com

Trade Aid Fair Trade silver disk earring with wooden bead $14.95 from www.tradeaid.org.nz

Casual spring outfit

Look funky in this eco-friendly outfit, while staying warm in this in-between weather; spring can often feel like winter in NZ!

Hug Fair Trade deep indigo organic denim pencil skirt $60 from www.micahclothing.co.nz

Freeset Fair Trade organic cotton white fork t-shirt $35 from http://store.liminal.org.nz

Tightology Australian made botanica grey organic cotton/nylon/elastane full tights from www.tightology.com.au AUD$39.95

Etiko Fair Trade black canvas Alparagatas AUD$65 from www.etiko.co.nz

Untouched World NZ made black stretch organic cotton seaside jacket $129 (on sale) from www.untouchedworld.com

Trade Aid Fair Trade black silk satchel with red tag $69.99 from www.tradeaid.org.nz

Pele Accessories wooden beaded earrings, handcrafted in Samoa, $16 from http://www.pelebags.com/

Mamarua NZ made recycled resin rata red heart pendant $30 from www.aotearoa.co.nz

Rapanui

Rapanui is an ethical, eco-friendly clothing company based in the Isle of Wight, UK. The company was set up by brothers Mark and Rob Drake-Knight early in 2008. They are now aged 23 and 25, and the company is about making eco-fashion cool for young people. Check out their website, www.rapanuiclothing.com.

They make men and women’s clothing from eco-friendly materials like bamboo (eg the women’s panda t-shirt pictured above), organic cotton, hemp, and modal in a wind-powered Fair Wear Foundation accredited factory. They also have a cool thing called Traceability – for each piece of clothing, you can see the journey the piece of clothing has taken, beginning from where the fabric was grown.

The range is pretty cool; it consists of t-shirts, polo shirts, long-sleeved tops, jumpers, hoodies, jeans, boxer shorts, socks, vests, leggings, and pashminas. Prices range from GBP£9.95 - £69.95. And yes, they do deliver to New Zealand.

It’s great that there is a company that is making ethical, eco-friendly clothing for young people.

Jeans

Jeans are a wardrobe stable. A good pair of jeans can last a long time, and can be paired with loads of different clothing items to be dressed up or down.

UK brand Hug Fair Trade organic denim jeans can be bought at www.micahclothing.co.nz. The styles are: Women’s Classic Bootcut in blue, Women’s Classic Straight Cut in black, Women’s Slim in dark grey (pictured above, I have a pair of these), and Men’s Traditional Straight in blue, all $99.

Untouched World has the Women’s Spring Indian blue stretch organic denim jeans, $235. It is a slightly flared style, and is made in New Zealand. For men, there is the Jackson Jean, $259, straight leg, in indigo, and the uw jean, now $160 (previously $229) relaxed straight leg, in blue. Both styles are made in New Zealand with organic denim. Buy them at one of the Untouched World stores (locations listed on the website), or at www.untouchedworld.com.

Another brand making jeans in New Zealand is Descendant Denim. They use Fair Trade organic cotton. There are a lot of different skinny and straight leg styles for men and women. I’m not sure of the exam prices, but I think they are all priced somewhere between $250 and $300. Stockists are listed at www.descendantdenim.com

Or you could go for The Good Jeans (for women), made by in New Zealand by Martinborough brand Thrive, from blue organic denim. They are $248, and are high-waisted and wide-legged. Buy them from www.thunderwear.co.nz, or see the website for stockists.

Starfish

Starfish is a New Zealand designer women’s fashion label, founded by Wellingtonian Laurie Foon in 1993. All Starfish clothes are made in New Zealand, often using sustainable fabrics such as merino, tencel (made from the natural cellulose that is found in wood pulp), recycled fibres, silk, hemp, bamboo, and organic cotton. Where they can, they also use recycled buttons and buckles. They use paper bags with vegetable-based dye and chlorine-free tissue, and they recycle all card, plastic, and paper products, as well as asking customers to return clothes hangers and garment bags. Starfish works to reduce their carbon emissions by using an energy-efficient power supplier.

In 2007, Starfish became the first fashion label to win a New Zealand Sustainable Business award, winning the Emerging Sustainable Business Leaders (SME) category. Starfish constantly looks for new opportunities to source sustainable services and products like fabrics, textile treatments, consumables, and printing.

Starfish stores are located in Wellington and Christchurch (see www.starfish.co.nz for stockists). As well as the Starfish label, the stores also stock clothes and accessories by several other ethical, sustainable brands. The website The Thread Loop, www.thethreadloop.com, sells a range of Starfish clothing.

Freeset

Freeset does what the name says – sets free! The Fair Trade company was started up in Sonnagachi, Kolkata, India, by New Zealanders Kerry and Annie Hilton in 2001, in order to create alternative jobs for women who were working in the sex trade. In Sonnagachi, there are more than 10,000 prostitutes ‘standing in line’ (ie waiting for clients) within a few square miles. Many of these women have been trafficked from rural India, Nepal, and Bangladesh, and previously there was not any way other way for them to earn money.

Freeset began with twenty women who were taught to sew jute bags. Now there are more than 150 women who work for Freeset. Freeset provides a healthy working environment and higher than average wages to its employees. The bags are also eco-friendly; jute is a biodegradable material, and it doesn’t need much in the way of fertilizers or pesticides. Freeset make a wide variety of gorgeous, funky bags, which can be bought at www.marketplacers.co.nz. Prices start at $11 for wine bottle bags. I have a couple of the Freeset bags, including the Courier Squares Black bag, $26 (although I got it for $10 new on Trade Me – score!).

Freeset now also makes Fair Trade organic cotton t-shirts. A few styles are available for sale at the Addington Coffee Co-op online store (Addington is a Fair Trade coffee company). The t-shirts can be bought at http://store.liminal.org.nz, and are $35 each. There are three designs available in the classic cut – Alphabet in blue, or green, Fork in blue, green or white, and Jailbreaker in black or white. The same three designs are available in the fitted cut, but the Alphabet is only available in blue, and the Fork is only available in white.

SAFE’s Choose Cruelty Free store (in Auckland, and at www.choosecrueltyfree.org.nz) sells three designs on fitted Freeset tees – a blue one designed by Annah Stretton , pictured, a brown one with a picture of a duck (which I have), and the I am Veg t-shirt, which isn’t pictured on the website. They are $40 each. SAFE (Save Animals From Exploitation) is an organisation which campaigns for the safety of animals, and all profits from products bought at the store go to help their work. So by buying one of these t-shirts, you’re supporting two really good causes.

I really like my duck t-shirt! I found that the sizes tend to be a little smaller than usual – I have a medium, which is often the same as a 12, but I usually wear a 10, and it fits me perfectly. It’s great to know that by buying Freeset bags and t-shirts, that you are helping women to have better lives.

Micah Clothing

Micah Clothing is a New Zealand company which sells Fair Trade organic cotton t-shirts. The company was founded by part-time Salvation Army youth worker Darren Frazer on the principals of Micah 6:8, to ‘act justly, love mercy, and walk humbly’. Micah Clothing is based in the South Island town of Winton. The t-shirts are made in India, and are available in a variety of colours and funky prints for men and women, at www.micahclothing.co.nz. I have four of their t-shirts, including the one pictured, and they are great. Some are $30, others are $35, and they also have plain t-shirts available for $25. There are some end of line t-shirts on sale for $15 and $20.

The Micah Clothing website sells Fair Trade men’s and women’s jeans, $99, and denim skirt $60, from a UK Fair Trade wholesaler. They also sell Fair Trade organic cotton women’s cardigans, $60, from a UK Fair Trade wholesaler, and Fair Trade organic cotton men’s and women’s clergy shirts, $75, made by a company called Butler & Butler.

Tights

If you’re after organic cotton tights, try Australian company Ambra's Eco-style Organic Cotton Tights $26.99, available in cable and ribbed, from Kirkaldies and Farmers.

For New Zealand made tights, Columbine has a wide range, available from Farmers and Kirkaldies. Or for something more decorative, check out Imprint. The NZ company makes tights and socks which are hand-printed with a number of gorgeous designs. Available at Kirkaldies, and a number of other places, listed on www.imprint.net.nz.

Socks

For toasty warm feet, try merino socks from The New Zealand Sock Company, priced from $15.99 to $19.99. They are made in New Zealand, come in a variety of different styles, colours and prints, and the company is committed to sustainability. I have the Women’s’ City Merino Flower Print socks, pictured. Available from Kirkaldies, Farmers, and a number of other stores (check out www.nzsock.co.nz for more stockists).
If you prefer cotton, Holeproof has a range of organic cotton socks, $14.99, available from Farmers. Organic cotton socks are also available from www.fernbirdecostore.co.nz, $18 for men’s socks (two different kinds), and $17.50 for unisex.

Bamboo socks are available from www.fernbirdecostore.co.nz, $15.50, and Jockey also makes them, $14.99, available in a variety of styles, prints and colours, from Farmers.